The Little Falls high school computer lab once again played host to a digital marketing workshop on October 25. Feedback from our recent Get Your Business Online with Google workshop asked for a Facebook-specific workshop. In response, Main Street First’s Think Local Little Falls Committee teamed up with the Mohawk Valley Small Business Development Center (SBDC) and Little Falls Central School District to coordinate and present a hands-on workshop specifically covering Facebook for Small Business—all at no cost to participants! Promotional efforts by Think Local Little Falls and the Herkimer County Chamber of Commerce resulted in a packed house with 33 attendees.
Presenter Kandi Humpf of Quadsimia led participants through topics including (but certainly not limited to!):
- setting up a business page on Facebook;
- how to manage your account and interact as your business page;
- how to set up an editorial calendar and what to post when;
boosting posts and creating ads; and
- understanding the powerful analytics available through Facebook Insights.
The dynamic content was praised by attendees as being “personalized,” “real-world solutions to advertising issues,” and “very applicable and meaningful.” One attendee commented that “The presenter could translate the tech-speak into real speak incredibly well.”
That special “Little Falls flavor” was added to the mix with attendees specifically wanting to know not only how to promote their own businesses, but also how to work together to spread the word about one another’s events and boost consumer and tourism traffic for Little Falls in general. The workshop led to discussions about how organizations like Main Street First, Think Local Little Falls, Mohawk Valley Center for the Arts, Historical Society, City Tourism Committee and others can work together to develop a collaborative Facebook marketing strategy. The goal would be to strengthen our collective efforts and continue to grow local involvement and outside interest in the exciting activities and small business offerings available in Little Falls.
With crowd-pleasing events like the annual Canal Celebration, OctoberFest, the annual Pizza Challenge, Mohawk Valley Garlic & Herb Festival, Little Falls Cheese Festival, Christmas in Little Falls, and the new annual Art Walk—combined with workshops like these to promote social-media skills and collaboration among Little Falls’ nonprofits, small businesses, and the City—Little Falls is making all the right connections! As Ole Sal’s Chris Connelly said after the workshop, “You guys really seem to have a grasp of what’s going on—I love how you have the finger on the pulse of this!”